“Usually when people step into the river of change, that void between the old self and the new self is so uncomfortable that they immediately slip back into their old selves again. They unconsciously think, This doesn’t feel right, I’m uncomfortable, or I don’t feel so good. The moment they accept that thought, or autosuggestion (and become suggestible to their own thoughts), they will unconsciously make the same old choices again that will lead to the progression of the same habitual behaviors to create the same experience that automatically endorse the same emotions and feelings. And then they say to themselves, This feels right. But what they really mean is that this feels familiar.”    From the book, "You Are The Placebo"